OTAC Family Announcement

Dear OTAC Family,

It continues to be a pleasure and an honor to serve you at Old Town Athletic Campus. Over the past 28 years, we’ve faced challenges, grown tremendously, added new equipment, and new services, and built on the amazing foundation of the OTAC community. We thank you for trusting us with all your family’s wellness needs. We look forward to sharing some new and exciting developments that will mark a new chapter in our journey together.

With our eyes turned toward the future, we look forward with joy to many more years of providing superior health and wellness services to Fauquier County. We pledge never to stray from our mission of being 100% committed to you and your goals.

To that end, we have exciting plans to enhance your experience and improve our services and facilities. We are more committed than ever to delivering an incredible environment and creating amazing programs within the OTAC community. As the scope of our business evolves, we need to fuel that growth.

On September 30, we will be launching an elevated footprint and experience at OTAC with new programming and new dedicated spaces for Iron, Group Ex, Indoor Cycling, Small Group, Semi-Private training, and Kids Club.
Please see the following details for how we will allocate our newly renovated spaces:







IRON. Iron will move to the Hub Building with a newly designed footprint that will provide an exclusive, independent environment and feature the latest, most sought-after weight training and cardiovascular equipment, as well as a continued large selection of free weights and plates. Two studios will be thoughtfully laid out with all of your favorites, offering a weight training studio and a separate cardio training studio. The Iron membership will now include upgraded locker room amenities, a sauna, towel service, hydration stations, and staff to attend to your needs during your workouts. PLUS, to provide you with the best service and allow for a crowd-free environment, we will limit Iron membership sales to a maximum of 350. You can view our equipment, HERE. We will launch a new membership called Iron Off Peak, which gives members access to Iron only at a discounted rate on Monday-Friday from 11 am - 3 pm and 7:30 pm to close and 11 am - 3 pm Saturday and Sunday. Iron will maintain the same hours of operation in the new space. To view some of our new equipment, click HERE






SPARK WILL NOW INCLUDE FURY! 
An expanded group ex studio and a new cycling studio will allow us to offer members new equipment and accessories, brand new programming, and lots of variety! We will be enclosing the current outdoor kid care area and creating a NEW cycling studio. Fury small group will now be included in the Spark membership, which will allow our trainers to create new and exciting conditioning workouts in a larger space with added new equipment.






KIDS CLUB. Effective August 19, Kids Club will move and be located in the Divergent Performance Academy. This large space will allow for supervised active play on our bounce houses and turf area, a dedicated space for infants, and space for coloring and crafts. Hours of operation, beginning August 19, will be Monday - Friday 8:15 am - 12 pm and Saturday 8 am - 11 am. Kids Club will not be open in the evening. KIDS CLUB WILL BE CLOSED FROM AUGUST 11-18 for renovation purposes.

FORCE. A brand new Force studio has been designed with the adult weight lifter in mind. The current Kids Club area will be the new Force training arena! Enjoy the benefits of personalized coaching through the guidance and support of our expert training team. This new space will feature all new equipment, and the layout will provide an exclusive and personalized training experience. Strength training has become a key and essential component of our overall health and wellbeing, and we look forward to bringing you new strength, interval, and longevity training programs. You can view the NEW Force and One-on-One training equipment and space HERE







BREATHE AND BREATHE PLUS. Breathe studios will continue to offer the same services in their current spaces. Looking down the road and long term, we have a vision to build a brand new studio that will encompass Pilates, yoga, recovery services, spa services, and a cafe. Coming early 2027!


TIMELINE AND LOGISTICS
Summer 2024: Renovations at the Hub. Members continue using the current Iron gym location.
September 27-29, 2024: Campus will be closed for new equipment arrivals.
September 30, 2024: Grand opening of the newly renovated space at The Hub
Post-renovation: The Iron building will close and no longer offer OTAC services.

You can watch our architectural layout video below outlining our new spaces at the HUB building.


We want to give you the exclusive opportunity to lock in your membership at a specially discounted rate. If you know that OTAC is the place for you, take advantage of our exclusive 12-month membership offer. This special pricing will be available until September 6, 2024, after which our updated rates will take effect.

SIGN UP between July 17-Sept 6, 2024
EXCLUSIVE RATES TO MEMBERS ONLY for 12-MONTH MEMBERSHIPS

Iron: $65/month (SAVE $168 Annually)
Note: Iron members can add kid care to their membership for $15/month
Iron Off Peak Hours: $39/month (SAVE $132 Annually)
Spark: $89/month (SAVE $224 Annually)
Force: $169/month (SAVE $240 Annually)
Breathe: $139/month (REMAINS the Same)
Note: Breathe members can add kid care to their membership for $15/month
Breathe Plus: $165/month (SAVE $240 Annually)
Ultimate: $199/month (SAVE $432 Annually)

We will continue to honor SilverSneakers and Renew Active memberships during the following times: Monday-Friday from 11 am - 3 pm and 7:30 pm to close and 11 am - 3 pm Saturday and Sunday. These members can upgrade their benefits package with unlimited group fitness classes and no time restrictions at Iron for $35/month.  

NEXT STEPS 
Click the link below or HERE to select your membership and sign your new contract digitally. Once again, we thank you for your steadfast trust and support. We look forward to delivering even more amazing, results-driven services to help you reach your fitness goals.

Sincerely,
Kim Forsten

CONTACT KIM ↗

SELECT MY MEMBERSHIP ↗

Watch Video

To view our renovated floor plans, click below to see our campus transformation at the Hub! 

[Q] What happens if I am in a current membership agreement and I don’t sign up before September 6?
[A] We will honor your membership agreement through September 2024. If you do not sign up for an agreement, your membership will change to public membership rates on October 1, 2024, on a month-to-month basis.

[Q] Can I upgrade or downgrade my membership later if I want to make changes and still have access to the exclusive membership rates?
[A] Yes, if you take advantage of one of our membership offers between now and September 6, 2024, you are welcome to change your membership, and we will honor our exclusive membership rates. You will have the option until October 31, 2024, to decide which membership best serves your needs and receive the exclusive membership discount (12 months only). If you change, you will still be in a 12-month agreement.

[Q] Is there a trial if I don’t know what I want to start with?
[A] Yes, if you do not sign up for a 12-month membership agreement, your membership will go to a month-to-month basis at the new published rates, and you may cancel at any time.

[Q] If I purchased a training package or a punch card, can I still use it?
[A] Yes. Valid punch card and training packages remain the same.

[Q] What happens to my current membership at OTAC Iron?
[A] OTAC Iron members will be transitioning into the new space at the Hub. You have the option to lock in a discounted rate for the next 12 months if you sign up between now and September 6. If you do not, your membership rate will change to public rates on a monthly basis starting October 1, 2024.

[Q] Has anything changed for Breathe-only memberships?
[A] Yes, Breathe only memberships have changed to $139/month which will take effect upon the end of your contract term.

[Q] How do I sign up for the new membership at the discounted rate?
[A] You can click the link provided HERE to select your membership plan and sign the new contract digitally. You can also do this in person.

[Q] What are the new membership rates and how can I get the discount?
[A] We offer exclusive discounted rates for our existing members if you sign up by September 6. Refer to  pricing above. We have a new membership called Iron Off Peak, which gives the members access to Iron only from 11 am - 3 pm and 7:30 pm to close Monday - Friday and 11 am - 3 pm Saturday and Sunday. Anyone may purchase this membership. 

[Q] Why is Breathe Plus and Force membership pricing different now?
[A] Due to the brand new Force training area, the membership pricing has been changed to reflect this upgrade.

[Q] What happens with Silver Sneakers & Renew Active?
[A] Silver Sneakers and Renew Active members will have access to Iron from 11 am - 3 pm and 7:30 pm - close Monday - Friday and 11 am - 3 pm on Saturday and Sunday with no additional fees. If you want to do group fitness classes and/or not have any time restrictions to work out, you can sign up for our new membership of Silver Sneakers/Renew Active Plus for $35 a month. If you'd like to upgrade to the Plus membership you will still be required to check in with your Silver Sneakers QR code as well. You can sign up online through the link provided HERE or directly at the front desk.

[Q] Why did you close Iron?
[A] There have been a number of things that have happened over the past four years that have required us to re-evaluate our business model. In order to maintain our “competitive edge,” we needed to consolidate. By decreasing our footprint, it allows us to continue to improve our programming, equipment, and our service. We always want to be the best and the first. In order for us to do that, this was the best move we can make for our members and our team. We are so excited to see more of our members under one roof and focus on what matters most—a higher level of customer service to our OTAC family.

[Q] When does this all take effect?
[A] Renovations will occur all summer. Everything will be completed and transitioned officially on October 1, 2024. Class and training schedules along with new pricing changes will also take place at this time.

[Q] What is the plan with Kids Club?
[A] Kids Club will close August 11-18 while we move to our new space. Starting August 19, Kids Club will have a new home with an all-new experience for our OTAC kids at Divergent Performance.

[Q] What are the Kids Club's new hours? Note this is effective August 19th.
[A] Monday-Friday: 8:15 am - 12 pm
Saturday: 8 am - 11 am
Sunday: CLOSED
No evening hours for Kids Club.

[Q] What are the new campus hours?
[A] Same as current. Click HERE to view. 

[Q] What are the main changes happening at OTAC?
[A] NEW programming and dedicated spaces for Group Exercise and Small Group
NEW Semi-Private and One-on-One training areas
NEW Spinning Area
NEW Kids Club Area: more physical activity opportunities for the kids in a dedicated space in Divergent Performance
NEW OTAC Iron Space: Moves to the Hub in a more exclusive, independent environment with new equipment, limited memberships, upgraded locker rooms, sauna, kids club, towel service, and more
NEW EQUIPMENT: Strength, cardio, group. We have invested $250,000 in new equipment.

[Q] Will there be any disruptions to my current workout schedule between now and October 1?
[A] We aim to minimize disruptions during the renovation period this summer. You can continue using the current Iron gym location until the grand opening of the new space at the Hub on October 1. However, we will be closed on September 28, 29, and 30 to complete the transition. Kid Care will be closed August 11-18, 2024.

[Q] What benefits do the new membership plans offer?
[A] All new memberships at the Hub will include access to our enhanced facilities, including unlimited access to the gym, towel service, 2 guest passes & 2 demo group sessions, 1 free PT session & exercise programming, saunas/premium locker rooms, and 1 body composition analysis annually. Note: Kids Club is not included in the following memberships: Iron, Iron Off Peak, and Breathe Only memberships. Kids Club is a $15 add-on monthly.

[Q] What is the difference between Spark and Force? What is happening to Fury classes?
[A] Spark has combined with Fury, where you can experience group fitness and small group training in this membership. Force will be in the new training space and will allow for more enhanced semi-private strength and interval sessions.

[Q] What will Fury classes look like?
[A] Trainer-led classes that will have all of the accessories that have been a part of Fury. Also access to fit benches, barbells and cycling equipment. Class sizes will vary.

[Q] Where are Spin classes going to be?
[A] Spin classes will be moving to a brand new enclosed designated space which previously was the outdoor kids club play area.

[Q] How many bikes will be in the new room?
[A] Approximately up to 20-22 bikes based on room size.

[Q] What will happen to the Iron building after the renovations?
[A] After we transition to the new Hub location, the Iron building will close and will no longer offer OTAC services at this time.

[Q] Can I tour the new facilities before deciding to renew my membership?
[A] Absolutely! We have renderings available to see how the space will look, and renovations have already started in some of the Hub. We'll be happy to show you around. Renovations will be completed on October 1, 2024, to tour the completed space in person.

[Q] What additional amenities does the new location offer?
[A] We believe we have created a new environment that will provide members with comprehensive support and a new and elevated sense of community. We have carefully selected some of the most cutting-edge equipment to give members an amazing experience and results. Memberships include unlimited access to the gym, towel service, 2 guest passes & 2 demo group sessions, 1 free PT session & exercise programming, saunas/premium locker rooms, and 1 body composition analysis annually. Note: Kids Club is not included in the following memberships:  Iron, Iron Off Peak, and Breathe Only memberships. Kids Club is a $15 add-on monthly.

FAQ About This Announcement

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